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Marketing for pool, hot tub & backyard dealersThe backyard is our home turf.

Since 2002 we have built the websites, ads and lead systems behind dealers of the industry’s leading brands.

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Websites we built

  • Palisades Poolscapes website homepage, designed by IMP DigitalPalisades Poolscapes
  • Unique Companies website homepage, designed by IMP DigitalUnique Companies
  • Heritage Pools website homepage, designed by IMP DigitalHeritage Pools
  • Pools of Fun website homepage, designed by IMP DigitalPools of Fun
  • Imagine Backyard Living website homepage, designed by IMP DigitalImagine Backyard Living
  • Paradise Valley Spas website homepage, designed by IMP DigitalParadise Valley Spas
  • Jacuzzi Calgary website homepage, designed by IMP DigitalJacuzzi Calgary
  • Lifestyle Outdoor website homepage, designed by IMP DigitalLifestyle Outdoor
  • Marquis Hot Tubs website homepage, designed by IMP DigitalMarquis Hot Tubs
  • Midnight Sun Spas website homepage, designed by IMP DigitalMidnight Sun Spas
  • Eden Spas website homepage, designed by IMP DigitalEden Spas
  • Southwest Spas & Pools website homepage, designed by IMP DigitalSouthwest Spas & Pools
  • Van Dorn Pools & Spas website homepage, designed by IMP DigitalVan Dorn Pools & Spas
  • Hot Tub Family website homepage, designed by IMP DigitalHot Tub Family
  • Sundance Spas Netherlands website homepage, designed by IMP DigitalSundance Spas Netherlands
  • AJ Spa website homepage, built and hosted by IMP DigitalAJ Spa
  • All Seasons Spas website homepage, built and hosted by IMP DigitalAll Seasons Spas
  • Aqua Paradise website homepage, built and hosted by IMP DigitalAqua Paradise
  • Aqua-Tech website homepage, built and hosted by IMP DigitalAqua-Tech
  • AquaVision Pool & Spa website homepage, built and hosted by IMP DigitalAquaVision Pool & Spa
  • Atlanta Hot Tub Center website homepage, built and hosted by IMP DigitalAtlanta Hot Tub Center
  • Backyards in Style website homepage, built and hosted by IMP DigitalBackyards in Style
  • Backyard Spa & Leisure website homepage, built and hosted by IMP DigitalBackyard Spa & Leisure
  • Bemister’s Pool & Patio website homepage, built and hosted by IMP DigitalBemister’s Pool & Patio

By the numbers

2002

Marketing pool and spa dealers since

180+

Pool and spa dealers, and growing

All

Brands. We work with dealers of every manufacturer

What we run for dealers

Built for the showroom.

We know the seasons, the shows, the brand rules and the floor traffic you need.

Dealer websites

Fast, brand-compliant sites with inventory, financing, promotions and wet-test booking.

Google Ads

Search, Performance Max and conquest campaigns timed to your promotions and seasons.

Meta ads

Event, sale and lifestyle campaigns that bring buyers into the showroom.

Local SEO & maps

Google Business Profile, reviews and map-rank tracking for every location.

Lead follow-up

Instant text-back, appointment booking and reminders for every web and ad lead.

3D and AR

Interactive 3D and augmented-reality hot tub viewers, built with our partner Brand 3D.

Dealer websites

Built for the backyard.

Lovable landing pages

Not a flyer. A funnel.

Recent pages we designed, built and launched for dealer campaigns. Quizzes, offer pickers, price unlocks and countdowns that turn ad clicks into showroom visits.

Church Brothers hot tub clearance landing page built by IMP DigitalHot tub match quiz on the Church Brothers landing page built by IMP Digital

Quiz · Countdown · Price unlock

Fall inventory clearance

Church Brothers Family Fun Store

A 45-second hot tub quiz that matches the buyer to an in-stock spa, then locks their price for 48 hours.

  • Hot tub match quiz
  • Live countdown
  • In-stock pricing

IMP client – Church Brothers Family Fun Store

New England Spas Don't Get Soaked anti-expo landing page built by IMP DigitalPick your offer section on the New England Spas landing page built by IMP Digital

Anti-expo campaign · Offer picker

“Don’t get soaked.”

New England Spas

A campaign that shows buyers why a local dealer beats a weekend expo seller, plus a page where they pick the offer that saves them most.

  • Buyer education
  • Offer picker
  • Store selector

IMP client – New England Spas

Jacuzzi Hot Tubs of Atlanta Fall Factory Event landing page built by IMP DigitalOffer picker and countdown on the Jacuzzi Hot Tubs of Atlanta landing page built by IMP Digital

Event · Two ways to save

Fall Factory Event

Jacuzzi Hot Tubs of Atlanta

Atlanta’s Jacuzzi expo event: buyers choose instant savings or financing, with a countdown to the sale price list.

  • Offer picker
  • Event countdown
  • Price list unlock

IMP client – Jacuzzi Hot Tubs of Atlanta

Atlanta Hot Tub Center season kickoff landing page built by IMP DigitalChoose-your-offer step on the Atlanta Hot Tub Center landing page built by IMP Digital

Season kickoff · Choose your offer

Kick off hot tub season

Atlanta Hot Tub Center

A three-step flow: pick your offer, get your sale pricing, then try it in the showroom.

  • 3-step offer flow
  • Rebate or 0% financing
  • Showroom visit

IMP client – Atlanta Hot Tub Center

Van Dorn Pools and Spas Jacuzzi winter event landing page built by IMP Digital60-second Jacuzzi match quiz built by IMP Digital for Van Dorn Pools and Spas

60-second match

Find your Jacuzzi in 60 seconds

Van Dorn Pools & Spas

Five quick questions narrow 40 models down to the one that fits, then unlock an in-store offer.

  • Match quiz
  • Personal offer
  • Countdown

IMP client – Van Dorn Pools & Spas

SML Entertainment Calgary fall sale landing page built by IMP Digital

Showroom event · Per-store pages

Annual Fall Sale Event

SML Entertainment

Showroom sale pages for Calgary, Edmonton and Red Deer with an instant offer claim form.

  • Offer claim
  • Three showrooms
  • Event pages

IMP client – SML Entertainment

Tools & apps we built

Beyond the website.

Designers, calculators and portals that help buyers picture the project and help teams run the business.

Estate Gates driveway gate designer built by IMP Digital for System Equine

Visualizer · 3D & AR · Estimate

Estate Gates designer

System Equine

Homeowners find their home, snap their driveway and see a new gate on their own photo, in 3D and AR, then get an estimate.

  • Gate on your photo
  • 3D and AR view
  • Instant estimate

IMP client – System Equine

CE Design Studio outdoor living concept tool built by IMP Digital for Creative EnvironmentsAI outdoor living concept render from CE Design Studio, built by IMP Digital

AI concepts · Builder communities

CE Design Studio

Creative Environments

Turns a builder’s bare yard into finished outdoor living concepts in seconds, with a plan, materials and planting list.

  • AI renders
  • Concept plans
  • Present to homeowner

IMP client – Creative Environments

Parrot Bay Pools backyard planner landing page built by IMP DigitalPool style and budget planner built by IMP Digital for Parrot Bay Pools

Planner · Price range

Backyard pool planner

Parrot Bay Pools

Seven quick choices and buyers get a real price range for the pool they picked, before they ever book a consult.

  • Pool style picker
  • Budget and price range
  • Lead capture

IMP client – Parrot Bay Pools

PoolViz Pro pool visualization and lead tool built by IMP Digital

Visualization · Lead generation

AI pool visualizer

PoolViz Pro

AI pool visualization and lead tools that pool builders can put on their own website.

  • AI pool visuals
  • Lead capture
  • White label
Ops appsInventory · Fleet · Command center

Inventory · Fleet · Command center

Apps that run the business

Ops apps

An equipment dealer portal for inventory, rentals and machine valuations, a fleet rental app with AI damage checks, and a command center that ties CRM, operations and service together.

  • Inventory & valuations
  • Fleet management
  • Command center

Brands our dealers sell

Every brand. One playbook.

ThermoSpas

Trademarks belong to their owners. Shown to illustrate the dealer networks we have worked with; not an endorsement.

Pool and home at dusk. Photo: Heritage Pools, an IMP Digital client

“I wish we would have used IMP several years ago. Not only have they created an amazing site, but the information and support this company gives is beyond helpful.”

Karen Crowley · Champagne Spas

IMP client Photo: Heritage Pools (opens in a new tab)

Dealer websites we built and host

The backyard, online.

A live look at the pool, hot tub and backyard websites on our managed hosting today. Filter by the kind of business.

Dealer work

From the backyard.

All case studies

Free, no strings

Find the leak.

Start with a quick check. Every one ends with a free audit from a real strategist, not a robot.

What’s holding you back from more appointments?

01When a new lead comes in after hours, what happens?
02Do you know which ads or channels actually book jobs?
03When someone searches or asks AI for what you sell in your town, do you show up?

Questions

Good to know.

Do you only work with one brand?

No. We work with dealers of all brands and manufacturers.

Can you handle co-op and brand rules?

Yes. We build campaigns and websites around manufacturer guidelines, promotions and co-op requirements.

Do you work with multi-location dealers?

Yes. We run single-store dealers and multi-location groups in Canada and the U.S.

AI built in

AI built for pool & spa.

Beyond marketing: we build AI agents, custom platforms and tools that plug into the systems you already use.

Ready for your
best season?

Tell us where you want to grow. We’ll show you the plan.

Start your discovery call Book an appointment